About Us

Americas represents eleven leading destination management companies from the Americas region. 

For more than three decades we have offered unparalleled local relationships, and destination expertise to the UK travel industry.  

In partnership with our destination management clients, we open doors to our contacts in Latin America to help your company promote and sell more. 

Our clients are world-leading destination experts , specialising in curating and facilitating travel to Latin America’s most singular and spectacular places.  

Through their extensive country knowledge and relationships, they provide access to immersive, off-the-beaten-track experiences, offering comfort and exclusivity along the way.

Merina Begg

Founder of Americas

After growing up in Argentina, Founder Merina Begg moved to the UK for ten years, where she worked for a luxury tour operator helping the team set up their Latin America product. It was so successful that she set up her own representation company. Firstly, to represent her father’s DMC in Argentina, to assist the team in convincing operators in the UK to feature Argentina, which was up-and-coming as a tourist destination (the idea of working in summer year-round – 50% in England and 50% in Argentina – rather appealed). This was not financially viable, therefore she started offering Americas services to other DMCs in Latin America and partners from several countries were incorporated. For ten years Americas also ran a very successful B2B workshop for the UK trade and this workshop was taken over by LATA and is now known as LATA Expo.

Today, Merina lives in Argentina and runs her own company called Argentina Travel Partners, which is represented by Americas.

Katrina Mowbray

Managing Director

Katrina holds a degree in Social Anthropology and has always been passionate about exploring other cultures, particularly in Latin America. After graduation, she spent a year exploring South America with friends, immersing herself in its vibrant cultures, stunning landscapes, and warm hospitality. Her love for the region led her to extend her stay in Argentina, where she lived and worked.

Upon returning to the UK, Katrina turned her passion into a career by joining a tour operator, focusing on sales and marketing for Latin American destinations. Her curiosity and dedication to the Americas have continued to grow over the years working in travel. In 2017, she took a sabbatical to explore Mexico and Central America, while living and teaching English in Guatemala and working as a freelance travel blogger.

Since joining Americas in 2019, Katrina has been an invaluable asset, sharing her deep knowledge and enthusiasm for the region. She is always eager to offer advice, provide training, and support businesses looking to expand their travel offerings to Latin America.