Guatemala DMC:

Bruce

About our Guatemala partner

Annie Godoy’s dream of owning her own travel company began early. With a degree in Hotel Management, a Master’s in Tourism Management, and years of hands-on experience as a tour guide, she brings a rare combination of operational expertise and destination insight to everything she does.

Bruce is a true Guatemala specialist, designing carefully crafted experiences that lift the lid on the country’s culture, landscapes and heritage.

From textiles and archaeology to history and coffee (Annie’s second great love), their trusted network of local guides and experts brings each itinerary to life with authenticity and depth.

Owner-run and highly detail-driven, Bruce is known for excellent service, creative itinerary design, and seamless logistics.

Next Destination:
Guatemala

Often celebrated as the “Land of Eternal Spring”, Guatemala is a blend of dramatic volcanic landscapes, deep-rooted Indigenous heritage, and colonial beauty. At its heart lies the legacy of the Mayan civilisation, most well known by the limestone pyramids of Tikal, which rise above the dense Petén jungle. Travellers are drawn to the colonial charm of Antigua, where cobblestone streets and baroque ruins sit under the watchful eye of three massive volcanoes, including the active Fuego. For those looking for natural beauty, the turquoise tiered pools of Semuc Champey and the mist-covered shores of Lake Atitlán offer some of the most breathtaking views in Central America.

Beyond the landscapes, the country’s soul is found in its local culture. The highland markets, like the world-renowned Chichicastenango, pulse with the energy of local trade and colourful, hand-woven textiles that have been crafted using centuries-old techniques. Whether it’s the challenge of hiking the steep slopes of Acatenango for a front-row seat to volcanic eruptions or finding tranquillity in a lakeside Mayan village, Guatemala offers an immersive experience that feels both adventurous and deeply authentic.

Annie Godoy

Owner
Annie Godoy began her career in tourism after completing a degree in Hotel Management, which led to her early work as a full-time tour guide. This experience gave her an in-depth understanding of what makes a good trip an exceptional one.

Driven to deepen her expertise, Annie moved overseas to complete a Master’s in Tourism Management in Melbourne, Australia, graduating in 2010.

After returning to Guatemala, she worked extensively in Incentives and Special Groups, where her guiding background and destination knowledge ensured meticulous planning and outstanding client care.


Today, Annie is the proud owner of Bruce. This highly respected DMC is known for creating personalised travel experiences that showcase Guatemala’s magic. Drawing on her operational background, guiding expertise and passion for her country, Annie designs imaginative itineraries that highlight Guatemala’s rich culture and natural beauty.